About US


Amplify Leadership is an Executive Coaching/Human Capital consultancy firm located in Minneapolis, MN.  At Amplify Leadership our focus is on helping you turn down the noise and turn up the good in your work, life, team or organization.  What would you like to turn up?  


Amplify Leadership was founded by Winona Lakin, following 15 years of HR leadership in highly respected companies, including Honeywell, CIGNA, Carlson and UnitedHealth Group.  Winona brings experience working with all levels of leaders across Healthcare, Engineering, High Tech, Hospitality and Manufacturing.  She has worked globally across varied business stages and economic cycles. Throughout her career, Winona has supported leaders and organizations through significant periods of change and growth.  Through Amplify Leadership Winona partners with a number Executive Coaches and HR Leaders to ensure the right fit for the client.


Winona holds a Master's in Human Resources and Industrial Relations from the University of Minnesota, Carlson School of Management and is a graduate of the Executive Coaching program at the University of St. Thomas, College of Education, Leadership and Counseling.  As an executive coach, she works with senior leaders in Corporate and Non-profit organizations, partnering with them to build on their strengths to achieve more in work and life.  


What would you like to turn up?

Creativity?    Patience?    Resilience?    Engagement?

Innovation?    Teamwork?    Mindfulness?

Executive Presence?    Joy?    Communication?


Turn up the good!


executive/leadership coaching

We partner with senior leaders globally to help them achieve their goals, build on their strengths and engage more deeply in their work and life.  We provide coaching on a 1:1 and small group basis.  1:1 coaching can be done remotely using phone, email and video chat.  




I'd love to discuss how we might partner.